LOOP is a telecommunication company that predominantly provides products and services designed for families.
The core values of the brand are communication and connection, therefore the brand name 'LOOP' is chosen. LOOP believes it is important for families to reach out to each other, either by starting a phone call or sending a 'are you ok' text.
The graphic style aims to create a fun and light-hearted feelings to reach out to millennial parents. The logo moves dynamically to represent flexibility and communication.