HIVE Cloud Accounting
A start-up business developed a cloud accounting software to aim at millennial entrepreneurs. The brief was to create a branding identity. The name, Hive, is chosen to represent a secure and centralised place for entrepreneurial bees to hustle accounting.
Simplicity and functionally beautiful are the key values. This leads to the repetitive use of beehive patterns across the brand – through the logo, layout and graphic elements. Bright colours are used embody the young entrepreneur spirit - passionate, hard-working, and innovative.
*Student project designed at Shillington College