BRANDING

HIVE Cloud Accounting

A start-up business developed a cloud accounting software to aim at millennial entrepreneurs. The brief was to create a branding identity. The name, Hive, is chosen to represent a secure and centralised place for entrepreneurial bees to hustle accounting.

 

Simplicity and functionally beautiful are the key values. This leads to the repetitive use of beehive patterns across the brand – through the logo, layout and graphic elements. Bright colours are used embody the young entrepreneur spirit - passionate, hard-working, and innovative.

 

*Student project designed at Shillington College

© 2019 by Chantelle Lam. All rights reserved.

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CHANTELLE LAM