The client — Barefoot Cinema is a pop-up outdoor cinema located in stunning locations in Victoria such as the beach and botanical gardens. With this competitive advantage and being the provider of entertainment and quality hospitalities, Barefoot Cinema offers an experience that is more than 'going to the movies' – it is a fun and enjoyable time that is shared by customers who are couples, friends or families.
The solution — The campaign is designed to promote that wonderful summer evening. The colour palette highlights the summery feel that reminds of warm sunsets and lazy days on the sand. The icons designed to use in posters, banners, menus, social media and digital ads as part of the branding experience.